Carlton Marketing Committee Notes 02-10-12
Carlton Marketing Committee Meeting Notes
Attending: Eve, Joe, Carrie, Lynnette, Ken, Matt, JoJo, Deron, Val, Jean
10:00-:10:10 – Gossip Time – Who is doing what?
10:10-10:45 – Marketing Initiatives - Jeff
Video Camera - Jeff Lorton - We’ve acquired the camera and are getting the Check-out procedure blessed by the board.
CBA Website Rollout - Jean Driscoll - Have updated website with all of the email addresses. Waiting on Amy to put out email to invite members to sign in and update their information.
Map reprint - Jeff Lorton - March
- Trying to get the City to give subsidy for the Kiosk Map.
- Will let businesses know that we are printing and need to get their dues paid
Real Estate Window - Carrie Simonson/Val Antcil - Looking for local advertisement to put in the window.
Friday Night Flights - JoJo Petro - starts Memorial Day Fri
- Opt in fee $100
- Must be there every Friday unti l 7pm
- Can be excused for ‘harvest duties’
- Fee to pay for advertising for ALL opt ins
- No features, everyone on all ads
- FNF shown on brochure/maps
- Food truck in corner lot (now owned by Ken)
- Facebook ads - Allow on member sites
Carlton Quest - Matthew Driscoll - 6/9 – Game
After Party - at Carlton Cellars - for Habitat for Humanity
Game to include QR codes for looking up hints and discounts
Theme – Living Green
Wine Bloggers Conference - Bethany Scully - 8/19 – Inviting Wine Bloggers to Carlton
Pick up on bus/trolley
Walk in the Park
Republic of Jam
Dinner – Cielo Blu
Monday tour of town
Lunch – Cuvee
Working on having transportation and lodging donated.
Giveaway –thumb drive with Carlton PR?
Carlton Crush - Val Antcil - Sept 15th (8th is the Big Red Block Party)
Reserving parking lot for grape stomp
Carlton Cellars – stage/wine&beer garden
Donation to Storehouse
32 teams about ½ ton of grapes to be donated
Food Trucks – cost to vendors?
$50 non-business/$100 business teams
Tents/Tables – use Ken Wrights
Christmas in Carlton - Carrie Simonson - Dec 1st Looking for grant to support
Yamhill Carlton AVA, IPNC, Pinot Days, Drag the Gut - Lynnette Shaw - Going to put more brochure type stuff on Map, have quarter-fold vs. tri-fold
Membership Drive - JoJo Petro
10:45-10:55 – Ideas for Advertising - Jean
Budget for Event Advertisement
Jeff to meet with JoJo on membership drive
Jean to send JoJo information about who has not paid and current membership form
JoJo to update membership form, send message to un-paid members.
Jean to send message to members